Case Study


Amplify is a B2B TAMP or Turnkey Asset Management Program, that serves wealth management firms. They provide an all in one software solution for all Registered Investment Advisor needs, with a strong emphasis on sophisticated tech integration. They help advisors create more meaningful time in their lives for what they do best, build and nurture client relationships.

The Problem

Amplify needed a brand design overhaul that conveyed the sophistication and utility of their fintech platform. Their new branding needed to resonate with their target audience, and strike a balance between sleek, disruptive and compelling.

The Goals
Goal 1
Modernize the brand to feel like Amplify is in the same caliber as the top 5 biggest TAMPs in the industry.
Goal 2
Create branding that represents the complexity of their tech in an easy to understand story.
Goal 3
Increase brand awareness among innovative leaders in the marketplace.
Objective 1
Create intentional website forms that allow them to book more demos efficiently.
Objective 2
Increase visibility and reach on targeted social media platforms (Facebook and LinkedIn).
Objective 3
Enhance the aesthetic, feel and direction of the brand via new logos, color palettes, and design elements.
The Solution
Build out the website to be optimized for lead generation, education and SEO.
Solicit and negotiate placement in prominent industry publications.
Position Amplify as an innovative industry leader through branding, copy and web design.
Use of modern animation types like lottie files for site speed optimization resulting in 11k new page views.
Multiple C-suite executives who utilize weekly social content to reach their 5000+ professional network.
Brand featured at Wealthies, MarketCounsel and in Wealth Management Magazine.
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