Client

Nourish Phoenix

Nourish PHX is a nonprofit that feeds, clothes and empowers families in need. They are committed to ending poverty in Greater Phoenix, and provide dignity and hope to the guests they serve.

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The Problem

Nourish needed a strong online brand presence to reflect the life changing work they have been conducting in the Valley for the last 40 years. They needed to generate awareness about their services and resources, and secure support from volunteers and donors to continue serving families in need.

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The Goals

Goal 1

Educate online audiences about Nourish.

Goal 2

Increase the number of volunteers who serve.

Goal 3

Secure more fundraising.

Objective 1

Create messaging and content around Nourish’s services and the tangible impact they have.

Objective 2

Convey to donors and volunteers that they are valued and play an integral role in Nourish’s operations.

Objective 3

Help the community understand the importance of Nourish’s food pantry and clothing services.

The Solution

Drive attention to Beyond the Pantry fundraiser to increase attendance and fundraising potential.

Create campaign that allows Nourish to generate awareness through collaboration with local chefs.

Highlight volunteers’ contribution during Volunteer Week and celebrate them at a Volunteer Luncheon.

Results

Web

Collaborated with chefs for the Think Inside The Box campaign, which gained news outlet coverage.

social

Increases of 2100% for Reach, 871% for Impressions, 189% for Comments, 660% for Saves.

Other

YoY increases of 33% for fundraising, 55% for guests served, 77% for families registered.

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