Case Study

Guild Fuel

Taco Guild is an upscale Mexican fusion restaurant providing guests with a unique dining experience through high quality ingredients. Housed in a historic church, the Guild is a place where the love of craftsmanship, community and collaboration are celebrated. 

The Problem

Mondays and Wednesdays were slowest and needed more foot traffic. Customers were becoming more price conscious as gas prices increased.

The Goals
Goal 1
Increase foot traffic
Goal 2
Generate revenue
Goal 3
Create loyalty among the community for long-term
Objective 1
Increase Monday and Wednesday customer count
Objective 2
Increase sales per customer and per day
Objective 3
Feature chef-driven dishes to build trust and increase return rates
The Solution
Organic and paid social campaign
Organic weekly emails
Dedicated web page on website to track and drive traffic
57,000 page views & 31,000 home page views.
Instagram: 46,200 accounts reached, Facebook: 48,151 people reached via ads with 839 new page likes.
9% Increase in walk-ins, average customer spend increased 38%, and a 30% increase in Mon & Wed traffic.
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