Case Study

Cowboy Office

Cowboy Office assists the western horse industry in riding towards maturity. Their podcast is led by industry experts Brian Dygert and Jody Brainard who engage in honest conversation with leading professionals to help, change and perpetuate positive growth in the western horse world.

The Problem

Required a team who understands equine communications and the business of the horse industry.

Wanted a team who also has experience outside of the equine industry, and is immersed in the leading trends of media production.

Needed all facets of marketing, from branding and website to social media and podcasting, without having to utilize multiple vendors.

The Goals
Goal 1
Create a digital brand to address important equine industry topics that impact all riders.
Goal 2
Scale to monetize a digital platform.
Goal 3
Distribute podcast and create marketing materials that position their expertise in consulting.
Objective 1
Select distribution platforms such as Anchor, Spotify and Youtube with monetization capabilities.
Objective 2
Launch and grow a weekly podcast and Youtube show.
Objective 3
Produce short, long form and audio/visual content that showcases Brian and Jody.
The Solution
Develop business plan & marketing strategy that included web launch, social media and email marketing.
Source equipment and build a professional podcast studio, with Consultment serving as producers.
Create a marketing workflow for a web designer, press writer, video editor and social media specialist.
Developed branding and launched website within 8 weeks, 1400 website page views in 45 days.
Facebook & Instagram: 31k accounts reached, LinkedIn & TikTok: Launched & gained new followers.
200% growth in new subscribers, and were asked to be expert presenters at a national symposium.
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